"I'm really excited to introduce this concept to Singapore as an immersive outdoor festival. It is an outdoor event rooted in historical elements, typically from the English Renaissance. You will see people dressed as Queen Elizabeth or Shakespeare, alongside buskers playing period-appropriate instruments like the violin and harp. In recent years, Renaissance fairs have become more fantasy-focused, with people dressing as wizards, fairies, goblins, and rats. These fairs are usually held outdoors, with the most elaborate and established versions found in the United States." - Caylee Chua, Founder of Strawberry Champagne Sparkles" - Caylee Chua
"Compared to other Renaissance Faires, our branding leans more toward fairytale because we wanted something more intuitive and closer to medieval fantasy. The obvious references are Lord of the Rings and Game of Thrones, but those worlds are very dark, with a lot of death and violence. I tried to think of something adjacent that everyone in Singapore would understand. Many kids grew up with American and Western fairytales like Disney, which also makes the experience more family-friendly." - Caylee Chua, Founder of Strawberry Champagne Sparkles" - Caylee Chua
"I was lucky with my strategy because I started my socials around April or May and used them as a landing page to build an early audience. I did not post on Instagram until August 3rd, and I made that launch a big moment. For the first few posts, every time I published something, I also sent an email asking people to reshare the content. That helped a lot. The early posts got many views because the initial audience really pushed them out, and that momentum helped us unlock more opportunities." - Caylee Chua, Founder of Strawberry Champagne Sparkles" - Caylee Chua
In this episode, Jeremy Au speaks on Singapore's first Renaissance Fair, creative grit, and how a 24-year-old built a new festival culture.
Keywords: Caylee Chua, Singapore First Renaissance Fair, Creative Grit, How a 24-Year-Old Built a New Festival Culture, Singapore, Southeast Asia, Creators, Founder Story
