"Today, the metric I track is no longer just the revenue per client but the lifetime value per client. Because I realise what is more important for sales is actually keeping the customer. So the question I have now when I ask the customer is how sustainable is it and how scalable is this? Can I scale with this customer or not? Even in qualifying, I look for growth oriented kind of businesses, those that can grow and we can grow with them." - Charmain Tan
In this episode, Jeremy Au speaks on the student founder origin, hard-won sales lessons, and choosing faith over fear when it counts.
Keywords: Student Founder, Sales Lessons, Faith Over Fear, Singapore, Women, Founder Story, Sales
