"Especially when you're working in subscription media, you really need to deliver stories that are of value to your users because they are paying for your stories. The only way to produce something valuable is by knowing exactly what concerns them—what they’re worried about, what they’re following, and what intrigues them. Understanding your reader audience really well is actually where I get all my stories from. You’ve got to understand what your customer really wants, and that’s how I approach my stories too—by understanding what people are following. It’s not because I’m brilliant or smart or whatever. No, actually, all of this stuff came from you guys. And being able to give back to them is also very rewarding.” - Kristie Neo, Venture Capital and Startup Journalist" - Kristie Neo
"And you know how it is in VCs and startups, right? A lot of the startups in our region operate in highly informal sectors, so it’s actually really easy to fudge the numbers or misreport the accounting. In the last few years, especially after the correction, all these issues started coming out. True colors began to show, which, honestly, I think is a good thing. I realized it could be a lot more widespread than what we actually see on the surface. But I’m glad we managed to contribute, even a little, to pushing the ecosystem toward more integrity. It’s important that certain people be held accountable for their actions because, ultimately, we want what’s best for the ecosystem.” - Kristie Neo, Venture Capital and Startup Journalist" - Kristie Neo
"As you keep persistently putting your name out there, people eventually start to recognize, "Okay, these people are serious." And today, you don’t even have to think about it—people immediately want us to be part of their launch or cover certain things. We’ve come a really long way, and it’s incredibly rewarding to build all of that and grow the company through building the brand.” - Kristie Neo, Venture Capital and Startup Journalist" - Kristie Neo
In this episode, Jeremy Au speaks on the Channel News Asia to DealStreetAsia VC editor journey, investigative journalism, and unicorn mismanagement (Revolution Precrafted).
Keywords: Kristie Neo, Channel News Asia to DealStreetAsia VC Editor, Investigative Journalism, Unicorn Mismanagement, Revolution Precrafted, Southeast Asia, VC, Women, Creators, Founder Story
