"Folks have gotten allergic to being bashed on the head by greenwashing messages. They have seen the hypocrisy of certain big companies, corporates, even government leaders, how they will pay lip service to sustainability and the environment but run policies entirely counter to that. So people are sick of that. They realize that this is a problem, but at this point, they are so jaded that they don't want to move towards it. What's the point?" - DJ, Co-Founder and CTO of Prefer" - DJ Tan
"What has evolved over time and where we realized we were wrong has been our approach. When we started out, we were quite naive. We figured we would put out a good product, put it in the market, and it would move itself. What we learned is that is not how things work. Even if we have a 9 out of 10 product, you still need someone to push. The reality is that you will never have a 10 out of 10 product. You need your engineer or your technical salesperson to sit next to the customer, guide them, walk them through how to use the product, see how they tinker with it, see how they fail at using it, bring that information back to the dev team, improve the product, and ship it out again." - DJ, Co-Founder and CTO of Prefer" - DJ Tan
"We are not ashamed about failing. If you sign up for our newsletter, you can see our metrics month on month. If this month is bad, it is there. That transparency creates trust. People trust you to report when things are not good, they trust you to seek help when things are not good. A lot of founders try hard to fix things internally and only when it gets to the eleventh month say they have one month left and need help, and then it is too late for anyone to do anything. Here we are saying this is what we know, where we are lacking, please help us. And it can only be good for the company." - DJ, Co-Founder and CTO of Prefer" - DJ Tan
In this episode, Jeremy Au speaks on $4.2M fundraise flavor house, bean-free coffee product-market fit, and climate change vs. food tech.
Keywords: DJ Tan, $4.2M Fundraise Flavor House, Bean-Free Coffee Product-Market Fit, Climate Change vs. Food Tech, Singapore, Southeast Asia, Climate Tech, Sustainability, Founder Story
