"It’s never easy to really decide whether things are not working because we’re not working hard enough, or because we need to pivot it to something else, or because it’s just dumb idea. It’s hard to decide that, but at the end of the day I think we need to decide realistically, whether can we see this happening? Can we see things staying running in the next 3, 5, 10 years? If we have this fuzzy and blurry pictures about it, then it’s probably time to at least pivot- Fandy Santoso" - Fandy Santoso
In this episode, Jeremy Au speaks on the Indonesian e-commerce boom, growth hacking that actually moved the numbers, and staying realistic in a hype cycle.
Keywords: Indonesian E-Commerce Boom, Growth Hacking, Staying Realistic, Indonesia, E-Commerce, Founder Story, Marketing
