"I think that's how a lot of us who are in education are thinking about how do we get a lot more people to access education?" - Jeremy Au
"But I think Harvard takes on the anti-marketing approach, like how luxury marketing is the anti-marketing approach to most consumers goods, which is that scarcity creates value. So by restricting thenumber of seats by becoming increasingly selective over time is able to create a halo effect, it's able to create brand value, but it's also able to create a tighter community insight and which creates more valueover time because these people actually value it. These people actually choose to access it and double down on a time effectively, they value that community and network over time because of the scarcity. they're also putting in much morec ommitment into MBA program." - Jeremy Au
In this episode, Jeremy Au speaks with A Q&A on the unbundling of the Harvard MBA, anti-marketing as a stance, and listener questions on career and craft.
Keywords: Harvard MBA, Unbundling, Anti-Marketing, Q&A, USA, Singapore, Education, Business School
