"Getting the support from your family members is extremely important, especially if you're married, because a lot of people underestimate the pressure on the spouse. When someone decides to start a business, you're going to be like this maybe for the next five to ten years. All you can think about is the startup. You are not going to be present at a lot of important events, anniversaries or birthdays. And in terms of the pressure on the spouse because he or she didn't sign up for this package but they are almost like they are in this together." - Jane Peh
In this episode, Jeremy Au speaks on the marketing misconceptions every founder picks up, the underrated weight of spousal support, and filtering advice ruthlessly.
Keywords: Marketing Misconceptions, Founder Spousal Support, Filtering Advice, Singapore, Women, Marketing, Founder Story
