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Jonathan Eg: Cofounder Basketball Dynamics, Influencer Marketing Strategies & Living Within Your Means

Jonathan Eg: Cofounder Basketball Dynamics, Influencer Marketing Strategies & Living Within Your Means - E137

Jonathan Eg on cofounder dynamics modeled on basketball, influencer marketing strategies that worked, and living within your means as a founder.

"We were always playing basketball together. We always did projects together and I think it built the foundation for our relationship and our trust having different roles. You know in sports right? I mean I think business, for me, or startups too, is kind of like a sports team; I think some people say that and you kind of know your roles - What do you do, for basketball, are you shooting guard are you this role right? Or are you a center? And what’s your job? So when this is outlined really clearly and we knew we had that trust and working relationship already in projects or on the court, playing sports, and I think it kind of went from there, so I picked them. Not every friend you can kind of work with in starting a startup.- Jonathan Eg" - Jonathan Eg

In this episode, Jeremy Au speaks on cofounder dynamics modeled on basketball, influencer marketing strategies that worked, and living within your means as a founder.

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Keywords: Cofounder Basketball Dynamics, Influencer Marketing, Living Within Your Means, Singapore, Creators, Founder Story, Financial Security

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