"Communcations is everything. So, everything you do is about communication. If you're not authentic and you haven't got your messaging right internally and all of this stuff, then, the biggery ou go, the faster you move, the more the wheels are going to come off. And if you work with someone who understands that and can get that right at the start, that helps your growth. And it makes your growth so much easier. If you think about when you're going in front of an investor, rather than doing those last-minute investor kind of touch-ups, why not have your DNA and messaging done much earlier so that it can beauthentic with an investor? It can be authentic with your future potential staff that when you evencome to a crisis, you actually manage crises far better when you've allowed communications to flow through everything you do. And also, it's storytelling." - Mark Johnson
In this episode, Jeremy Au speaks on choosing Southeast Asia, the playbook for startup PR, and how to select agencies that actually move the needle.
Keywords: Choosing SE Asia, Startup PR, Selecting Agencies, Southeast Asia, Marketing, Communications, Founder Tips
