"There's a lot of people who don't know their customers, and that is the reason why a lot of local companies in Southeast Asia are able to outcompete multinational corporations at two levels. One is because they understand the local geography more, but two, because they're closer to the ground. They know their customers better. The tip I want to give you is that when you are looking at the product market fit, you need to know your customer at that time and at that place.- Jeremy Au" - Jeremy Au
In this episode, Jeremy Au speaks on marketing new ventures, the founder-VC learnings that compound, and the underrated discipline of knowing your customer.
Keywords: Marketing New Ventures, Founder-VC Learnings, Knowing Your Customer, Marketing, VC, Founder Story, Q&A
