"The teaser deck should have a money slide that would immediately compel investors to take the meeting. Many people overlook this aspect and end up with lengthy blurbs that leave investors questioning why they should meet. Spend time crafting a concise and captivating blurb and teaser deck that will grab attention and secure the meeting. Save the detailed explanations for the actual meeting itself. Remember, to get the meeting, you need a strong hook from the start." - Shiyan Koh
"Chemistry matters in fundraising. While it's important to focus on raising money for your business, it's equally crucial to understand the person you're partnering with on this journey. Take the time to assess their compatibility by reaching out to other founders they've backed, both successful and unsuccessful ones. Gain insights into what it's like to work with that person. Ultimately, you don't want to find yourself three years into the journey, despising the investor on your board. Building a positive and productive relationship is beneficial for everyone involved." - Shiyan Koh
"Don't be overly sales-oriented, especially if you come from a professional services background like consulting. I've personally experienced this transition from being a consultant to a founder, and I was too quick to provide easy answers. It's important to acknowledge the reality of what's truly challenging in the startup journey. Not everything can be easy; otherwise, it wouldn't be a startup. Be candid and sincere about the genuine difficulties and don't hesitate to admit that you haven't solved them yet." - Jeremy Au
In this episode, Jeremy Au speaks on mastering fundraising as a system, mistakes versus wins, and philosophy versus tactics versus trust-building.
Keywords: Mastering Fundraising, Mistakes vs Wins, Philosophy vs Tactics, Trust Building, VC, Founder Story, Thought Leadership
