"These days, we have so many labels around. Some say they have a short attention span, that they have an addictive personality, or they’re not good at time management. We use these labels that are really self-defeating. If you believe in these labels, you will act accordingly, so choose a good label. The best label is to become indistractable. I chose that title because it sounds like indestructible. It's meant to be a moniker that you can use to say that’s who you are." - Nir Eyal
"Founders who have been in the industry know what to do. It takes consistent effort. The secret to a life well-lived is putting in the time in the right places in your life according to your values. Many people are cheap with their money but when it comes to their time, they just give it away. It should be the opposite because you can always make more money but you can’t make more time." - Nir Eyal
"Most people would say the opposite of distraction is focus. That's not exactly right. Based on the word’s etymology, the opposite of distraction is traction, which means any action that pulls you towards what you said you were going to do. Both words have the same Latin root ‘trahere’, which means to pull. Traction is any action that pulls you towards what you said you were going to do and distraction is any action that pulls you away from what you plan to do. Distraction is an action that we ourselves take. It depends on the intent." - Nir Eyal
In this episode, Jeremy Au speaks on mastering indistractability (managing internal triggers and taking personal responsibility), distraction versus traction, and taming the technology beast.
Keywords: Mastering Indistractability, Managing Internal Triggers, Personal Responsibility, Distraction vs Traction, Taming Technology Beast, USA, Thought Leadership
