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How MK Bertulfo Built a 500K+ Community for Filipino Virtual Assistants

How MK Bertulfo Built a 500K+ Community for Filipino Virtual Assistants - E688

MK Bertulfo shares how she built FHMoms into a 500,000+ strong community for Filipino virtual assistants and her playbook for community-led growth.

"I see that there will be a trend where freelancers can transition to being SaaS entrepreneurs. Instead of just providing day-to-day service as a regular virtual assistant, they can build a service or a platform for their clients. It's amazing to know that we are in an era where Filipinos can start building. For the longest time, we've been known globally for taking care of other people, but now we are encouraging our community members to start building their own apps and platforms to provide solutions." - Jeremy Au

"If you are a virtual assistant, you're literally doing all the things in your power just to keep the business running. I wanted to find a safe space for myself because many of the other communities were toxic, with a lot of bullying and shaming. Since I couldn't find one, I created one. What is nice about FHMoms is that if you are a mom, you need inspiration and someone who understands the exact same challenges you are facing." - Jeremy Au

"FHMoms is the largest online community for work-at-home mothers in the Philippines, with 540,000 members globally. What we do is help Filipina moms get an online job through our digital skills training, apprenticeships, and scholarships, and we also connect them to international clients. There is real money in tech and a lot of opportunities in the global digital world." - Jeremy Au

00:00 - The Reality of Virtual Assistant Work

02:00 - The Genesis of Filipina Homebased Moms (FHMoms)

04:40 - Escaping the Call Center Grind & Transitioning to Remote Work

08:45 - Managing Client Hoarding, Burnout, & "Mom Guilt"

14:10 - Scaling FHMoms from a Facebook Group to a Corporation

17:40 - Creating Value via Job Matching & Hyper-Local Tech Meetups

20:45 - Bridging the Gap Between Global Employers and Virtual Assistants

25:15 - AI's Impact on the Freelance Market and Recruitment

27:55 - Upskilling for the Future: AI, Coding, and SaaS Entrepreneurship

34:55 - Overcoming Online Bullying & Building a Sustainable Community

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Keywords: Philippines, Virtual Assistant, Work From Home, Remote Work, FHMoms (Filipina Homebased Moms), Artificial Intelligence (AI) Automation, Freelance Economy, Female Founders

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