"We looked at the downsides of audiobooks, particularly their length, and considered what we could offer to address that. Many popular audiobooks in Vietnam, like those written by foreign authors, are great but often lack local context. Take 'Rich Dad Poor Dad' for example; it's filled with universal wisdom. However, the real estate market in Vietnam operates very differently compared to the U.S., making much of that advice not directly applicable. This realization highlighted the importance of the local factor and the opportunity for us to enhance our offerings." - Oscar Jesionek, CEO & Cofounder of Fonos" - Oscar Jesionek
"Very quickly, within the first few months, we discovered that nonfiction was a massive hit among our users, who showed a strong preference for it. What's particularly exciting is that their interest isn't confined to any single genre of nonfiction. While topics related to career and finance are always popular, reflecting the ambitious drive of young Vietnamese, the range of subjects they engage with is impressively diverse. Our audience isn't looking for anything specific but rather, they are driven by a general thirst for knowledge. This broad quest for understanding seems to be the common thread that unites our Vietnamese users." - Oscar Jesionek, CEO & Cofounder of Fonos" - Oscar Jesionek
"From what I'm observing, Vietnam culturally follows a trajectory similar to that of China, especially when it comes to education, which is highly valued and heavily invested in by parents. This emphasis on education is a key cultural aspect in Vietnam, and I see that same trend reflected in the popularity of nonfiction books on our app. People view these books as educational, which is why they are willing to spend money on them. This has led to a significant and ongoing investment in education. Moreover, it's encouraging to see how independently people engage with learning, moving beyond traditional educational frameworks." - Oscar Jesionek, CEO & Cofounder of Fonos" - Oscar Jesionek
In this episode, Jeremy Au speaks on the Austria digital nomad to Vietnam founder journey, audio learning product-market fit, and trusting your gut.
Keywords: Oscar Jesionek, Austria Digital Nomad to Vietnam Founder, Audio Learning Product-Market Fit, Trust Your Gut, Vietnam, Europe, Startup, Founder Story
