"One thing that became clear to me was that I did not want to spend late nights in a corner office doing advisory work for a company that might ignore our advice. It was a revelation that I wanted to do far fewer things I did not enjoy and instead maximize the time spent on what I truly enjoy and who I enjoy spending it with." - Philipp Renner, Founder and CEO of Dr. Shiba" - Philipp Renner
"I was a junior analyst with a senior partner and I said, 'Yeah, I’m not gonna do it.' He used very inappropriate words, something like, 'Well, you either have blah blah blah or you don’t.' I replied, 'Well then I don’t have blah blah blah, but I’m not gonna do this project.' Most people would have thought that was the end of our working relationship, but it was the opposite. In that moment he wasn’t happy, but looking back it was one of the best decisions I ever made because it leveled the playing field. He later called me many times, and we still worked together a few more times." - Philipp Renner, Founder and CEO of Dr. Shiba" - Philipp Renner
"While many people accepted late-night edits without question, I started testing the boundaries. That unexpectedly worked well and earned me respect from senior people who weren’t used to it. I remember a senior partner, known to be intimidating, approaching me six or seven months in. He said, 'Hey, there’s this project, you’ll be a self-standing senior associate running this,' and then added the famous words, 'It’s a step-up opportunity,' which in consulting means you start running. It sounded absolutely terrible, and I knew it would be a complete disaster if I joined that project." - Philipp Renner, Founder and CEO of Dr. Shiba" - Philipp Renner
In this episode, Jeremy Au speaks on going from McKinsey's golden cage to building Dr. Shiba, an eight-figure pet wellness brand.
Keywords: Philipp Renner, From McKinsey Golden Cage to Building Dr. Shiba, Eight-Figure Pet Wellness Brand, Singapore, Southeast Asia, Startup, Founder Story
