"My advice to founders without a brand name is to think about differentiation, think of a story. What makes your story compelling? Why should I buy from you? How are you different from other big brands? Why should I believe you? That story, I believe, makes a big difference. The more you practice that story and personalise it in less than 30 seconds. That’s something I will tell a lot of founders and even my team when they join from big organisations – how can you sell your story and product in 30 seconds?" - Rajiv Lamba
In this episode, Jeremy Au speaks on becoming a market research expert, the SaaS learning curve, and the parenthood advice every founder eventually needs.
Keywords: Market Research Expert, SaaS Learning Curve, Parenthood Advice, Singapore, India, South Asia, SaaS, Parent Founder
