"In the US market, there’s a lot of fast brands, but it doesn't mean that they will be lasting. When it's a mature time, a lot of private equity folks come in and make it, shape it up, and make sure that it's in a professional way as well, but building a good brand takes time. And in the Southeast Asian market at this point, it's very fragmented, but there's a lot of good brands building. I would say that if somehow, they’ll be able to keep it on their core value, growing it, and keeping that core value without running the hamster wheel of pounding on revenue growth and things that you know, which which will last." - Sao Lonsdale
"People definitely care more about personal and self care and that's a great thing for the market. The market is getting to the point of maturing and people are going to be more selective about the product they use. That's the reason why I think that specialized e-commerce and specialty products will still thrive despite the marketplaces. There's already so many other products, so there has to be a character that comes with the product with the brands. Gen Z will adapt those stories behind the brands. They educate themselves about everything. It's not about how expensive the product is. It's about the function. They're a very well informed generation that will choose the right product for themselves." - Sao Lonsdale
"It's very helpful to get a coach. These days, there’s also a lot of apps that help you on that. You should also be able to go through a friend and each of them will give you a personal perspective, but the key thing is that figuring things out your ownis hard. I find it very therapeutic and helpful to write about myself. It helps you to understand more about yourself. The more you write honestly about who you really are, the more you realize whether you find the right people in your life." - Sao Lonsdale
In this episode, Jeremy Au speaks on the 'Fish In The Water' journey, Vietnam Gen Z consumers, and LIXIBOX founder pivots.
Keywords: Sao Lonsdale, Fish In The Water Journey, Vietnam Gen Z Consumers, LIXIBOX Founder Pivots, Vietnam, Founder Story
