"I'm talking about this for the founders and operators, and people who want to be founders. Being very thoughtful about why executive failure is happening, when you open up the newspaper and you see something is failing, you have to think that that is one point of view. What is the deeper point of view? What is the insider's point of view? What is the point of view of the executive team with the benefit of hindsight, experience, and the knowledge of the counterfactual reality? What are those lessons that we have?" - Jeremy Au
"The truth is a lot of the success has been handicapped because failure is happening because of avoidable mistakes. Avoidable mistakes happen because we don't want to look at failure directly in the eye. This is where we enter that feedback bubble that founders can have because founders often face disapproval from family and friends who ask them why they’re doing this crazy thing. They get a lot of criticism that’s not well-founded. On the other side, they can also have people who are in their camp supporting them. There are very few people or advisors around the founders who are supportive of them. They want the company to succeed. They are spending the time, and they have the experience needed to fully understand the business. If founders don’t have these, then it kind of falls apart." - Jeremy Au
"When we describe startup failure, we're looking at this from the angle of being thoughtful about all the different parts, that it is due to multiple factors and not due to a single factor. We have to be clear about what to attribute it to, which is both the environment and the individual actions of the team." - Jeremy Au
In this episode, Jeremy Au speaks on why startups fail, the 6 disaster patterns and how to succeed by Harvard MBA Professor Tom Eisenmann.
Keywords: Tom Eisenmann, Why Startups Fail, 6 Disaster Patterns, How To Succeed, Harvard MBA Professor, USA, Harvard, Failure, Thought Leadership
